NULL About Our Company - Carrfields - Your trusted partner

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About Our Company
About our company



our focus is to deliver leading
edge products & Services


Today the Carrfields Group is in a strong position with an excellent foundation that has been laid to enable the business to grow. Following the Elders acquisition and re-brand to Carrfields we now have a company structure with key businesses focussed on the agricultural supply chain. We have an experienced board and management team in place and locations across NZ and in emerging markets that will support our company growth strategies moving forward. At Carrfields, we aim to be our clients’ most valued commercial partner through our people, expertise and relationships. We strive to deliver products and services that will add value to their enterprise, improve their productivity and profitability whilst providing superior service. Our team of in-field representatives and specialists are located all around New Zealand and work closely with our clients to help boost productivity across a broad range of rural services.

Our key objectives are:

  • To make farmers more productive, efficient, compliant and profitable by providing leading edge products, technology, information and services.
  • Ensuring QA traceability and animal welfare.
  • To provide career paths with development and further opportunities for our people.
  • To ensure world class manufacturing.
  • To provide products that are safe, quality approved and provide peace of mind for families.
  • To ensure we are leading edge and continuing to challenge the norm.



Our Key 5 strategies

Value adding

Moving up the value pyramid and finding ways to create higher returns from agribusiness. Increasing value added production and providing high value know-how and technology to unlock higher returns for farmers and customers.

Innovative collaboration

Collaboration and innovation. Working with industry associates to create new products, services, systems and technology to add more value to agricultural production.

Environmental excellence

Environmental excellence and awareness. 
Managing the demands of changing regulations while continuing to produce commercial quantities of quality products.

Developing people

Developing our people in our business. People are our greatest asset so we need to attract and develop people to meet the skill level required for the complexities of our business.

Continuous improvement

Carrfields CARE programme (CARE – Creating, Advancing, Retaining, Excellence). Continuous improvement of systems and efficiency.




To be NZ’s most trusted partner for premium agricultural products and services.



Core values

Service – that is second to none.
Innovation – for a better tomorrow.
People – are our business and future.
Integrity – in everything we say and do.
Safety – for our people and our products.



Our beliefs

    • We live for New Zealand, its land,
      farms, and people.
    • Our family have strong values of respect, honesty and integrity that we share together.
    • Exceptional service that goes well beyond 
expectation, we will make our customers successful.
    • The relationships we build matter.
    • We work hard and set high standards for ourselves.
    • We lead from the front. There is no job 
too big or too small.
    • We let people do the jobs they
      were given to do.
    • We embrace new ideas and
      step-change innovation.
    • We grow our people with our training programmes and systems.
    • What we do makes work an exciting and fun place to be.



Carrfields CARE

Carrfields CARE is all about – Creating, Advancing, Retaining and Excellence and it benefits all stake holders, being customers, suppliers, our team and shareholders through innovative continuous improvement thinking and application.